One of the top questions I'm asked is, "How do I decide what vintage pieces I should sell online or in my antique store booth?" common variations include, "How do I decide if I should sell at an art market versus renting space in a store or selling online?" Here are a few factors to consider:
1. Try It All: You can't know if something is a fit until you try it. You may be a natural in one venue but detest another. Don't try to fit in where you wouldn't naturally. Cut venues that don't work for you, and keep trying new avenues.
2. Ease: Sometimes making the choice between online or offline is simple when you factor in ease. If you're selling huge, heavy items like furniture local may be the way to go. If you have a high volume of lightweight easy-to-ship collectibles online should be simple.
3. Your Vision: Sell where you truly want to and where you feel comfortable. Go with your passion. If it's not working, try re-branding and switching your strategy to make the venue work for you.
4. The Market: I find it hard to sell the small vintage items I love to collect locally so I list them online. As suggested above, I'm playing with branding and strategy to change that. For now, it keeps me in business. Sometimes you've got to go with the (cash) flow until you're selling in your ideal location or venue.
5. Grouping: Sometimes it helps to determine what you'll sell where by separating it into groups. Maybe you'll sell your up-cycled jewelry and dresses in a trendy clothing boutique, your kitchen housewares in an antique mall booth, and vintage books in an online shop.
Tip: This may seems like common sense, but it helps to go where the buyers are, especially if you don't have an established audience of buyers yet. You may really like a certain venue but put stock in what will be successful as a beginner.
The best advice I can give here: be yourself, do what feels right, and go with the flow. Don't give in to the pressure to provide exactly what's trendy in your area. Sell what you truly love, and keep experimenting until you find the right venue for that unique story you want to tell with your merchandise.
How do you determine what you'll sell online versus offline? Let's discuss in the comments.