"Sell what no one else in your area is selling. Don't follow the crowd, be unique."
I take this to heart with my online branding and writing, but I often forget the importance of incorporating this into what I sell. It's our idiosyncrasies that set us apart from the competition, don't assimilate; embrace them. I froth at the mouth with rabid passion for robots, have Power Rangers Megazords and Transformers in my kitchen, watch horror movies, shoot zombies in video games, own an extensive anime/manga collection and wear my Batman cap with pride. I'll continue to incorporate nerdness into everything I do!
I loved what Malori had to say about her trip through the nearby antique mall where I sell wares, Southern Crossing. Most retailers automatically go for conformity, looking at what others are selling successfully and going with the flow to get those run-off sales. Malori went through Southern Crossing, noted what the various vendors had in stock, then took all of those similar items out of her shop! This keeps Virgina Ross Vintage a unique, singular experience. And that dedication to quality shows as you can plainly see in the photos!
I'm back to the drawing board, evaluating how I can satisfy unfulfilled needs with my online and offline shops in my own distinctive style. I recommend you trying the same soul-searching over the weekend!
Got any tips for keeping sales (or other goals) going strong? Do you go out of your way to stand out from the competition, too?