Friday, November 11, 2016

Conscious Festival Yoga Convention: Great Sales and People on a Windy Day

Last weekend I was invited to attend an impromptu (but well organized) yoga convention called One Tribe Conscious Festival at Ormond Beach, Florida.

We were under a covered pavilion and arrived on very little sleep after a 1.5  hour drive, but being in those beautiful surroundings I was immediately energized.

There were guided meditations and during a slow period I was able to escape my booth for one yoga session out of the many good ones they had throughout the day that really kicked my ass (literally, legs and ass) and had me sore into the next day.

Funny aside, ALL vendors agreed this was the windiest market we've ever attended! You see those chain link fences? They are tied to my booth along with pieces of steel and several galloons of water in buckets to keep the tend from going wind born! And it still rattled like crazy! If you squint at the bottom left you see one of the big pieces of metal on top of our normal 20lbs we use to keep the tent from moving in normal circumstances. Our sign is crooked in the back there because we had to tightly tie it to the fence to keep it from blowing away but the wind kept twisting it.

Aside from the wind, this was the best market we've ever attended! The conventions organizers fed us, had classes (I was invited to do one but it was too late-notice), and it was generally such a relaxing, chill environment. We weren't "tethered" to our tent, the rushes came and go so we could leisurely roam and even attend one of the yoga classes.

The bits of decor spread about were perfect and encouraged meditation and relaxation.

We hit our biggest sales numbers yet here, even with it not being the highest traffic show we've ever done. It goes to show how important it is to get in front of the right demographic whenever possible and to take the risk of driving way out of town when necessary.

I did lots of trades, these two pillows had to come home with me.

By the way, if you're a local reader I'll be in front of The Copper Closet in 5 Points again if you want to stop by and say "Hi" with pain balms, deodorant, inhaler sets, soap sets, and many more sets and gifts for Christmas.

And a rough quartz and some beautiful screen printed yoga clothes came with me, too :)

We're excited to do more new age or yoga style markets and conventions. (If you know of any anywhere, do let us know! We'd love to attend!)

With all that shared, time for me to work through my insane to-do and idea list, label things, and work like crazy! How are business and creative things going where you live?
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  1. There's nothing like that around here! SO cool!

    1. I saw a yoga con might be happening in Texas? There's a few in Florida we'll be traveling around to next year.

    2. This is just what we need up here in 'Canada-land' 😞. I've got my own mat, and a juice lace round the corner!

    3. Yeah there's several yoga/new age things throughout the year in Florida and generally in the west coast of the us and south west. Gotta get to all of them, haha >:D

  2. This is exactly the right demographic for your products, Vanessa! And even though it was windy, from the pics, you can tell the event was a success:) Even though I don' do yoga, I'm pretty interested in anything holistic, so something like this is right up my alley!

    1. The tickets for visitors were inexpensive, it would be fun to go to even as a first-time yoga person.

  3. This is a perfect market for your products! It must have felt like a great fit. Yoga saves me since I sit almost all day long. I think I need to take a meditation class though. It is not something I seems to be able to learn on my own. :)

    1. I don't give myself time to do it, I'm a meditate-in-motion person, but it's so wonderful. I find it easier to do in a group setting like in the event above.

  4. This sounds like my kind of convention! And perfect for your products. If only I didn't live on the other side of the world I would love to go to one of those conventions and buy your products.

  5. Sounds like an awesome event! And well organized too (so important)! I bet your products were a hit :)


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