Friday, September 9, 2016

DIY Idea For Branding Pins, Jewelry or Small Merchandise (Vintage or Handmade)

Impulse buys are your bread and butter as a small or crafty business owners. These impulsive splurges are normally small, lower-priced items that can really rack up your sales. I brand my best-selling small impulse-buy items to make them stand-out and also to give them a consistent look that ties back to my business name and ethos. Here's what I do:


1. The first step is to choose your cello bag size if you choose to wrap yours. You can display yours on cardstock paper without a bag, too. I order clear adhesive cello bags in bulk on eBay, one order's lasted for months now.


2. Design the background your pin, necklace, magnet, etc. will rest on and make a grid of it to fill the page you'll print on in photoshop. Pictured above are the fronts and backs of the ones I use for my gemstone jewelry at local markets. (My new ones will have my Body & Soul brand name and website on them as good packaging should!)

3. You probably want to add a little dot or two to the design where you'll poke your necklace/pin/etc for balance and consistency.


3. Print and cut these out. I use scissors but need to upgrade to a paper cutter; faster and more precise!


4. Add your merchandise to your backing.

 These sell like crazy in a nice display at local markets I do. I have them online, too, at $5 each or 3 for $12.

5. And slide into your bag!

I've had so many customers say they want to buy my stuff or "buy one of everything" just because of the packaging. I sell high quality natural wares, but they it's the labels that sell it. Brand and marketing is king for your sales!

Getting to where I am with branding the HELL out of my merchandise has taken years of experimentation, research and plenty of learned secrets and techniques from other business owners. I love to pay it forward and help others, so I hope this was useful if you hadn't thought of it yet! I have so many of these little tips I'm thinking of making an e-book just on the subject of the many ways to brand your merchandise! But of course, I'll be sharing more little branding-type DIYS in the meantime. Doing all the little things to curate, brand, label, and design a business is my favorite part of owning one! I love doing the photography, labels, etc. for other businesses too, I'm definitely the "details" person of any operation! I'm even working on a couple more little lines like this like a crazy person!

How do you brand you merch? Do you send out freebies with your wares? Do let me know in the comments!
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10 comments:

  1. This looks so great, Vanessa:) Thanks for being generous with sharing these kinds of stuff, and I think the e-book is a fab idea.
    I really only have business cards coz I'm not a business per se, but I think I should start thinking about this as I am thinking of opening an Etsy business in a few years.

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    1. Glad it may help you for a future Etsy business. You're so talented and crafty, I bet you'd run an excellent shop when you're ready!

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  2. Great tips! It have been years since doing face to face sales with my customers. However I remember the impulse buy items I would put out at jewelry parties selling like hotcakes! Branding is so important. I think it also helps customers remember your name so if they want to contact you in the future for another purchase they remember who you or your business are.

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    1. Yep, that's a good point. The packaging is yet another place for you to put your contact information for others to reach out and get in touch or buy merchandise.

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  3. Fantastic! I love how you packaged them! Branding is so important and I'm working to improve mine :)

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