Twitter that Becke's detailed interview from last week was so good even I was taking notes on it! I've divided her steps into 10 Actions Steps to Use on Your Booth to Improve Sales NOW! So write your checklist and get to work! I did most of these steps yetserday. I'll follow-up and let you know if these tips made a difference!
10 Steps for Increasing Your Antique Store Booth Sales:
1. Make an enticing and creative sign for your booth. (Still working on mine!)
2. Take advantage of lighting, plug in lights you have for sale if possible
3. Rotate your merchandise as much as possible. Move the item up one shelf or pair it with similar objects. (You'd be surprised at how this simple step increases sales!)
4. Add stock as frequently as possible. (1-3 times per week)
5. Take away items that have been sitting for a while and not selling.
6. Don't price too high! Be reasonable with markup and focus on high turnover on many lower priced items rather than low turnover on a few higher price items ("Walmart Strategy", evil, but it works)
7. Clean your items so they show well.
8. Make nice price tags. You can't deny the allure of my owl and boat tags!
9. Place items you haven't sold for months on clearance and see if they move from here.
10. For the items you removed from the booth that just won't sell: either donate them, or store them and reintroduce them to the shop a few months down the road when they're "fresh" again.
I've added leftover prints from a past art show. Sold one yesterday! (Someone has a naughty picture in their house now!)
What are you doing to increase sales for your antique store booth during the summer sales slump? It's time to get creative and get our sales numbers up!
Past Antique Store Wisdom Posts:
[2/02/2011] Don't Underprice Your Items
[2/10/2011] Should You Rent a Booth at the Antique Store?
[2/16/2011] Stage Your Booth Like a Pro and Increase Sales
[3/03/2011] The Answers to Your Antique Store Booth Questions
[5/03/2011] The Four Month Update (A Candid look at my Sales)
[5/11/2011] Finding the Best Antique Store
[6/09/2011] The Vintage Cabin's Expert Reselling Tips