Consistent, strong branding is critical. Good design uses less for more impact; every pixel, word, and line tells a story. I'm always curating behind-the-scenes, editing to make my story obvious. It's too easy to do for my clients as the third party streamlining their thoughts but clearing out my own tangled brain-matter is like trying to take solid hold of a greased-up water snake toy. Underwater. During a Tsunami. I thought I'd share my behind-the-scenes branding-mess process and start a discussion on what attracts you to certain brands and designs.
I still love my newer large novelty-sized custom-stamp price tags (creation process here) but needed more diversity in size for smaller items. The big tags overwhelm small items and too many together look crowded on a shelf.
I decided to use three diminutive stamps I found in a random craft store while visiting Japan on 1"x 1" tags. They look perfect in my antique mall booths, adding variety while showcasing the playful nature of the brand. No one locally can have stamps like these, love their solidarity.
I'm also taking a re-taking branding photos to use on shipping labels, thank-you cards, icons, web banners, linking buttons, business cards and more behind the scenes. This one was staged for my business cards and items seen were arranged various times before I chose this composition.
Seems too busy though, I'm thinking maybe text-only cards would be best? I want to include robots and dinosaurs in my branding because it's so uniquely me but it's hard to use them without making it look tacky, like a a confused toy store.
Edit: Here are my initial card designs, all too busy and the balance of the text is all off. Below is my latest "finished design".
So Let's Discuss, what attracts you to a certain brand or design? I'm attracted to sincerity, humor and honesty and very consistent, clean branding that doesn't neglect texture and diversity. I'll be editing the apartment today, taking photos for my upcoming eBook, aaaah, 'tis a beautiful thing!