Things That Sit Forever: Ceramic knick-knacks, non-atomic style retro kitchenware, ceramic mugs, ceramic non-1960s Mad-Men-Looking barware, non-valuable books. I do sell these things from time-to-time and they can sell for a lot, but they're slower sales.
Universal Recommendations: Very interesting novelty vintage/antique items, unique antique/vintage storage items, unique metal signs, items with interesting history, high quality 1960s mid century modern items, practical utilitarian vintage items with a use, vintage/antique electronics, and of course, things of collector/monetary value.
To Clearance or Not? My clearance experiments are done, my last one went up yesterday. It took almost all of my Sunday to re-shoot the items and mark them down without much payback, and it literally hurts me when an item I worked so hard to find/clean/list sells for less than my hard work and time. I'm basically giving the items away and I won't do it anymore. I want to establish myself as an artist/curator, not a bargain bin. I'm excited to return to selling my quality, carefully-selected wares at the wage I need to earn.
Anything Can Sell: I come from a marketing background and firmly believe with good branding/marketing you can sell anything. Branding will be my new focus. Let's take the polarizing expensive designer purse phenomenon as an example.
I have friends who love them, when I question their loyalty they site the "high quality and expense of the materials used". I can guarantee this $6,900 price tag does not reflect the sum of it's parts. Hell no. (Although I love that it's snake skin. Snake oil. Get it?! Sorry...) These brands sell you an experience and a lifestyle and people will pay
(Everyone will find the money they "don't have" to buy something if they really want it, too. More lessons on that later. I was taught well by sales coaches/telemarketing peeps/bill collectors/marketing specialists/school of hard knocks. Oh, the yarns I shall weave...)
Choosing Your Mission: Do you want your brand to be Gucci or The Dollar Store? Trendy or artsy? Anti-establishment new agey or modern and trendy? There is no problem with being either, but is it just me when it seems like you have to choose one and choose well? And of course, if you're a knowledgable seller who cherry picks the valuable stuff and works hard you will be successful either way.
I reviewed sales from the past three years and my own art sold really well especially locally so I'm excited to spend more time making again and adding that to the line. Be you, have fun, make it unique and really communicate the value and why your customer needs the item and I honestly believe we can sell anything we want. But it's nice to make it as easy as possible and pick the items that have a better chance of selling!
What's selling for you locally, on eBay and Etsy, and beyond? Can you predict any trends for 2014?